Plan Publicity

Promoting a special event takes creative thinking balanced with practicality. The primary objective is to publicize the event, but secondary objectives should be considered.

* Are you trying to inform, educate or entertain?

* Increase awareness or attendance of the event?

* Build a base support from a specific audience?

* Facilitate good community relations?

Brainstorm all the available media in including marquees, school newsletters, church announcements, and cable and commercial stations. Make a detailed list with names of whom to contact and when.

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